I’ve been looking at the quality of various outsourced articles and although it is cheap, the quality is mediocre. This can be changed with a few quick edits, which can make the content more valuable. This article’s topic is about agency versus inhouse SEO, and although makes a moderately interesting read, there are word count fillers such as “generally speaking” and “upper hand” which all help to bolster the length of the piece. I’m not sure of the validity of the piece either, most just seems to be conjuncture and opinion but hey, the true purpose of this article is just to keep the blog fresh. I added the h2 tags. Anyway.. let the article begin: Finding the right SEO is essential for any business that relies heavily on online promotion to increase their revenue. Companies want to find the most efficient way to increase the relevance of their web page, make it more attractive to their consumer base, all while making sure that their page can be easily found through online search engines and indexing softwares. The question is, do you hire an agency SEO or do you opt for your own in-house SEO? We can compare an agency SEO and the in-house SEO so we can make our decision:
Agencies have a greater understanding of the SEO industry
• Though agency SEO specialists are not entirely focused on one single field like the in-house SEO, they do have much more experience when it comes to spotting algorithm shifts, such as the panda and farmer updates, new market trends among different websites, and seasonal trends within the client’s specific market. Agencies also tend to have a better comprehensive view of the overall SEO industry and can track both a competitor’s and a client’s search engine rankings using such tools as SEOMoz, WebCEO, Raven or SEObook’s rank checker.
Agency SEOs are more experienced
• Setting up an in-house SEO can be difficult if business owners are unsure as to what types of skills they should be looking for when hiring. Do they require commercial soft skills, or hardcore technical programming skills? When seeking out an in-house SEO team, business owners need to learn extensive knowledge about digital marketing, and allocate time in familiarizing themselves with their competitors, Google insights and trends, ranking and analytics data before they can make their decision. By directly outsourcing their SEO needs through an agency, business owners will be able to save time and unnecessary effort.
Greater Return on Investment
• It is always best to bear in mind business expenses when deciding on the right SEO. Generally speaking, it is much more cost-effective to hire an agency SEO, rather than an in-house SEO. With agency SEO, companies will be able to get their hands on the maximum resources and desired services, all under one single fee. An in-house SEO, however, requires the business owners to put out money for both services, as well as the costs of the necessary supplies.
SEO Testimonials
• One of the advantages of an agency SEO is that business owners have the ability to look into the agency before making a decision. They can research the agency’s prior track record, look into their success rates, and overview testimonials before choosing the right SEO. Directly hiring an in-house SEO could pose as a risk for business owners, since they are less experienced, and cannot always guarantee high success rates. In the end, leaving your SEO project in the hands of a professional is the better option. Agency SEO services are much more reputable and reliable, and definitely have the upper hand when it comes to experience. So it looks (BPO) business process outsourcing looks to be future for some aspects of SEO and Social Media. For example repetitive tasks such as social bookmarking and directory submission can be achieved at the fraction of the cost. The labour is cheap and educated.